Ever heard of a kimono store or dashiki store in London or Paris or Rome? You will never find such stores in Europe for the simple reason being that Europeans dont use these apparels and hence you will not get customers and because of that your revenue will not increase.You cannot think of product without knowing the consumer. It is like buying a gift for someone you have never seen before. Unless and until you dont know their choices and preferences you cannot choose a proper gift. In the same way you have to know the needs and requirements of your consumer to present your product before them.
If there is no demand for a product then it obvious that the product will fail. Analysing the need, want and demand is very crucial when planning the product.
There are a few questions one must answer:
What does the customer need?
Before deciding on the product one has to understand what are the needs of the customer. One cannot present the customer with something people don’t need.UK as a market is quite different from the other countries. But one can also notice when you produce a product for UK it can also be extended to the European Union. You cannot try to sell horse meat in UK or any European country.
Why does the customer need it?
The elemental reason of a need has to be reason to know the mentality and emotions of the customer. This helps one in knowing how to treat the product, how to market it, and many other ways. If you are a clothing company and your customer needs a three piece suit for office then you can give some funky or eye catchy three piece suit. You have to understand that the need is a three piece suit but the elemental reason being office wear.
When does the customer need it?
This is one of the most crucial things to know if your product is seasonal. If you are a footwear company then you have to come with closed sandals or shoes during winter because as we all know the winters in Europe are very chilling.
How to tell the customers about the availability?
Marketing the product is also a very crucial factor. If your target consumer does not know that your product is available in the market then your product will not sell. If your product is for pre-teen children then you should put up hoardings outside schools or you can place product in shops that are near to school.
Once you get the answer of these questions you can produce a product precisely with the target consumer in mind and market it efficiently to them and make sales go sky rocketing high.
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